The Kick Ass Café is the internal café in both Budget Backpackers and Kick Ass Hostels. This logo was originally designed for the Budget Backpackers café and later translated to the Kick Ass Hostels café and also their bar.
We went with a fun but professional feel for the branding, mixing classic design elements to suit the history of the city and the area itself, with fresh modern design to suit the younger clientele and the welcoming mood of the company. This branding is used extensively throughout the venue and it’s publicity.
We did a lot more design work throughout the venues and other elements can be found elsewere on this site or via the links below.