Heart Of Midlothian

Receiving a new football annual at Christmas, has been a happy yearly tradition for so many of us growing up in the UK. So being asked to design an official club annual was both an honour and a privilege!

The variety of content enabled a broad selection of page designs, from longer articles and player profiles, to season reviews, stats and competition pages.

We wanted to make sure the design captured the dynamism of the sport, with varied colorful designs jumping from each page! While also retaining, and relishing in, the individual club’s branding and color scheme.

Readability is also paramount, leading the readers gently into the articles with large intro’s and pull-out quotes, making them a pleasure for the younger audiences to read, rather than a chore.

Come on you jambos!