Logo brand (Underground Solu’shn)
A6 flyer – front (Underground Solu’shn)
A6 flyer – back (Underground Solu’shn)
Carrier bag – plastic (Underground Solu’shn)
Carrier bag – plastic (Underground Solu’shn)
Carrier bag – canvas (Underground Solu’shn)
Record Store Day 2015 – flyposter (Underground Solu’shn)
Record Store Day 2014 – flyposter (Underground Solu’shn)
Record Store Day 2015 – flyposter (Underground Solu’shn)
Record Store Day 2014 – flyposter (Underground Solu’shn)
ABOUT THE PROJECT
Logo/Branding
Underground Solu’shn
Various formats
Our friends at Edinburgh’s finest record shop, Underground Solu’shn, invited us to re-design their logo branding and stretch it out across their publicity and online presence.
Their previous logo had emphasized the word ‘Solu’shn’ over the word ‘Underground’ which had since become the more important aspect, with customers shortening the name to ‘Underground’ in practice. We re-worked their logo to change this emphasis, and create this bold pure brand.
This clean imagery was translated through to their publicity, online identity and carrier bags, with more creative designs being produced for one off events such as the annual Record Store Day.
Tags
