We were honoured to be asked to design the new campaign for Dundee’s Scottish Dance Theatre. They were looking for us to bring a more creative look to their print materials, adding additional illustration to their already energetic photo’s.
The imagery was inspired from combining both the feel of the beautiful original photographs and also design elements that suited the themes of the particular show. We tried to emphasize the movement in the pics, illustrating that movement and accentuating it, hopefully visually representing the vibrancy of the performance.
This design style was used throughout the project, together with clean typography and layouts to suit the market place and portray the professionalism of the group.