London Needs A Hero

Tasked with creating a vibrant campaign image for Edinburgh’s Red Dog Music’s launch of a new store in London, we aimed to make an image that would look epic, and capture their mood for this big move. Latching onto the super hero fervor around at the time, and our own love of the genre, we mimicked classic Batman with Red Dog Music’s dog logo as the bat sign, a city made of iconic London landmarks together with musical instruments, and a musician looking to the skies filled with hope for the future.

This illustration was used throughout the campaign, on posters, flyers, adverts and a website.